Privacy Policy
Last updated: 13 September 2026
Rook° respects your privacy and takes the handling of personal information seriously.
This privacy policy explains what information we collect through our website and when you contact or work with us, why we use it, how long we keep it and the rights you have over your information.
Who we are
Rook° is a web design business based in Yorkshire, United Kingdom.
For questions about this privacy policy or how we handle your personal information, contact:
Email: hello@wearerook.co.uk
Location: Yorkshire, United Kingdom
Information we collect
The information we collect depends on how you interact with Rook°.
If you make an enquiry through our website, contact us by email or discuss a potential project with us, we may collect information such as:
- your name;
- email address and other contact details;
- company or organisation name;
- website address;
- information about your business, website and proposed project;
- budget, timing and project requirements;
- correspondence between you and Rook°; and
- any other information you choose to provide.
If you become a client, we may also hold information needed to manage and deliver your project, communicate with you, provide support, issue invoices and maintain appropriate business records.
Please avoid sending sensitive personal information unless it is genuinely necessary for us to provide the service you have requested.
How we use your information
We may use your personal information to:
- respond to enquiries;
- assess whether Rook° is suitable for a proposed project;
- prepare for and discuss potential work;
- provide website design, strategy, copy, development, support or related services;
- manage our relationship with clients;
- provide Rook° Care and ongoing support where applicable;
- send service-related communications;
- maintain appropriate business, accounting and project records;
- protect the security and operation of our website and services; and
- establish, exercise or defend legal rights where necessary.
We do not sell your personal information.
Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for using personal information.
Depending on the circumstances, Rook° will generally process information because it is necessary to take steps at your request before entering into a contract, because it is necessary to perform a contract with you, because we have a legitimate interest in operating and protecting our business and responding to genuine enquiries, or because we need to comply with a legal obligation.
Where we rely on legitimate interests, we consider whether our use of the information is necessary and whether your rights and interests outweigh ours.
If we introduce processing that requires consent, we will ask for that consent where required.
How long we keep your information
We only keep personal information for as long as there is a reasonable business or legal need to do so.
Enquiries that do not become projects will normally be retained for up to 12 months after the last meaningful contact, unless there is a reason to keep them for longer or you ask us to delete the information sooner and we have no legal reason to retain it.
Information relating to clients and completed projects may be retained for longer where reasonably necessary for ongoing support, contractual records, accounting and tax obligations, dispute resolution or other legal requirements.
We periodically review information we hold and delete or anonymise information that is no longer required.
Who we share information with
We use third-party services to operate Rook° and deliver our services. This can include website hosting and infrastructure providers, email and SMTP providers, domain and technical service providers, backup and security services, and professional advisers where necessary.
These providers may process personal information on our behalf where this is required to provide their services.
We may also disclose information where required by law, to protect our legal rights, or in connection with the establishment, exercise or defence of legal claims.
We do not share personal information with third parties for their own unrelated marketing purposes.
International transfers
Some technology providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we expect appropriate safeguards to be used where required by applicable data protection law.
Website hosting, security and technical information
Like most websites, our hosting and security infrastructure may process limited technical information when somebody visits the Rook° website. This can include information such as IP addresses, browser or device information, request information and security logs.
This information may be processed where necessary to operate, secure, diagnose and protect the website and its infrastructure.
Cookies and similar technologies
The Rook° website may use cookies or similar technologies that are necessary for the website to function correctly, securely or remember essential settings.
We do not currently use advertising pixels or behavioural advertising technologies.
We also do not currently use website analytics services such as Google Analytics.
If we introduce analytics, advertising or other non-essential tracking technologies in the future, we will review the appropriate consent requirements and update our privacy and cookie information before or when that processing begins.
If you contact Rook° by email or submit an enquiry through the website, your message and contact information may be processed through our website and email infrastructure so that we can receive, respond to and retain appropriate correspondence.
Email is not an inherently secure method of communication, so please do not send confidential or highly sensitive information unless we have agreed an appropriate way to receive it.
Your data protection rights
Depending on the circumstances and the lawful basis we rely on, UK data protection law may give you rights over your personal information.
These can include the right to ask for access to information we hold about you, to have inaccurate information corrected, to request deletion or restriction in certain circumstances, to object to certain processing, and, where applicable, to request transfer of information you provided.
Where processing is based on consent, you can withdraw that consent.
Not every right applies in every situation.
To make a request or ask a question about your personal information, email hello@wearerook.co.uk.
Complaints
If you have a concern about how Rook° has handled your personal information, please contact us first at hello@wearerook.co.uk so that we can investigate it.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information about making a data protection complaint is available from the ICO.
Links to other websites
Our website may contain links to websites operated by other organisations. Rook° is not responsible for the privacy practices of those websites, and you should review their own privacy information where appropriate.
Changes to this policy
We may update this privacy policy when our website, services, suppliers or use of personal information changes, or where changes in law or regulatory guidance make an update appropriate.
The latest version will be published on this page and the date at the top will be updated.