There’s a particular moment when an existing website suddenly starts to feel old. You see a competitor’s new site. The typography is enormous. Things move as you scroll. There’s video behind the opening message. The pages feel cleaner, the photography fills the screen and everything has considerably more space around it. Then you look at … Read more
Once a business decides it needs a new website, there’s a temptation to start with the exciting bits. People collect examples of websites they like. Someone suggests changing the navigation. A conversation starts about colours, photography or whether the homepage should have a video. Before long, everyone is discussing what the new website might look … Read more
Look at the websites of ten accountancy firms and you’ll probably find a familiar collection of services. Accounts, tax, VAT, payroll, bookkeeping and business advice will appear in various combinations, perhaps alongside audit, corporate finance or more specialist work. That’s hardly surprising. Accountancy firms often do provide many of the same services. The problem starts … Read more
If your existing website gets traffic from Google, replacing it can feel slightly uncomfortable. The website might need redesigning, but some of what’s sitting underneath it has taken years to build. Pages may rank for useful searches. Other websites might link to them. Google has crawled and indexed the site over time, and some of … Read more
Ask three web designers how much a website costs and you can quite easily get three very different answers. One might quote £1,000. Another £3,000. Another £10,000. All three could be proposing a WordPress website with roughly the same number of pages. That makes buying a website surprisingly difficult. If two companies are apparently offering … Read more
Your website isn’t past its best just because it’s four or five years old. It doesn’t need replacing because a competitor has launched something shinier, and it certainly doesn’t need redesigning every time web design trends change. A better question is whether your business has outgrown the website you already have. Businesses change. They get … Read more